As President and CEO of Infinia Foresight, Craig Bamsey crafts cultural insights into tailored business strategy. Craig contributes analytical leadership, business context, strategic analysis, project management, and creative problem-solving to all of (if)'s work. He also manages the day-to-day operations of the company.

Craig's extensive left-brained professional experience has been tempered and shaped by an intuitive right-brained fascination with culture.

A veteran of Goldman, Sachs & Co., Deutsche Bank, McKinsey & Co., Universal Music Group and most recently Head of Consumer and Business Strategy at Faith Popcorn's BrainReserve, Craig's skills and experience have fostered a natural balance between strict business discipline and applied creativity.

Fleeing suburban Detroit, Craig didn't stop running until he had covered twenty-nine countries. He spent four years living in Europe, witnessed the Black Monday crash of Wall St., the fall of the Berlin Wall, and managed to pick up a Dartmouth BA, a Wharton MBA and a University of Pennsylvania MA in International Studies along the way.