We started Infinia Foresight because we all shared a love of seeing good thinking put to good use. Helping companies answer big questions provided a perfect opportunity: to simultaneously professionalize the discipline of predicting the future and have spirited debates over coffee and whiteboards. We are all from diverse backgrounds—marketing, sociology, music, banking, design, trendspotting, research, crepe-making—so we have an insatiable fascination for the nuances of culture. We are all proud card-carrying geeks, with big library fines and a lot to get up for in the morning.